Michelle Calderon

Startup Consultant in CPG, Beauty, Health, Wellness

New York, NY, USA


female founder

starting a business



product development


Expert Bio

I am Michelle, a 2x female founder and currently the Founder/CEO of Addition Beauty, a femtech beauty startup focused on creating makeup that’s safe for hormone health. With a diverse range of skills and experiences, I am well-versed in every aspect of starting and growing a business. My journey as a founder for Addition Beauty began while I was pursuing my MBA at Northeastern University. After graduating, I was employed as a Senior Finance Manager at Procter & Gamble, honing my financial expertise, and continuing to grow Addition Beauty. I also hold a B.S. in Biology with minors in Chemistry and Marketing from Hofstra University. In addition to my experience in finance and business management, I have worked as a Cosmetic Formulation Chemist at Estee Lauder Companies and as a QA Lab Technician. These roles have given me a deep understanding of the beauty industry and the technical aspects of product development. Throughout my career, I have achieved significant milestones and received recognition for my work. Most recently, I was selected as one of twenty female founders for the 2023 female fellowship cohort at The Entrepreneur Forum. I have successfully pitched and secured multiple grants and have made progress in securing investment for our preseed round. Furthermore, I am the inventor of a patent-pending lipstick formula and was honored with the Women Who Empower Innovator Award in 2021. As a result of my diverse professional experiences, I am uniquely qualified to provide advice and guidance on various topics such as startups, fundraising, marketing, sales, finance, legal, product development, sustainability, beauty, and health/wellness. I have a deep understanding of the challenges faced by founders and can offer real insights into what works and what doesn't. When you book an expert session with me, you can expect to benefit from my firsthand knowledge and practical experience. I am immersed in the startup environment every day, allowing me to provide tailored guidance and apply my learnings to your unique situation. I have already helped numerous founders navigate their own challenges and I am confident that I can do the same for you. I look forward to the opportunity to work with you and help you achieve your entrepreneurial goals.





Addition Beauty

Jan 2021 - current

Senior Finance Manager, Global Shave Care, Special Projects

Procter & Gamble

Sep 2021 - May 2023

Finance & Accounting Intern, Regional Business Unit

Procter & Gamble

Jun 2020 - Dec 2020

Account Manager/Sales Rep


May 2017 - Aug 2019



Jul 2015 - Jun 2017

Color Cosmetic Formulation Chemist

Estee Lauder Companies

Oct 2014 - May 2017

QA Lab Technician

Estee Lauder Companies

Dec 2013 - Oct 2014


Masters of Business Administration (MBA)

Northeastern University

Entrepreneurship, Finance

Bachelor of Science

Hofstra University

Biology; Minors: Chemistry, Marketing

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