Startup Product Marketing & Differentiation Whisperer
Monrovia, CA, USA
My superpower is clearly and concisely describing what a startup does in a way that differentiates them from competitors and is compelling to prospects and customers. Are you struggling to convince prospects to try your solution? Do you lose lots of deals to competitors, or discount heavily to win against your competition? Are you spending lots of money on marketing and sales efforts that aren't driving results? You're not alone. Many startups struggle with low win rates, heavy discounting and high customer acquisition costs. Using my 15+ years experience selling and marketing B2B tech and services, I help startups overcome these challenges with a clear definition and compelling pitch for their differentiated value. I've done this for startups from Pre-Seed to Series D as a full-time employee and product marketing consultant. In my last full-time role, I increased competitive win rates by 15% and average sales price by 28.5% by clearly defining our differentiation. I bring my learnings from these experiences to every session I do. My sessions are most valuable for founders, marketing leaders, product marketers, and first GTM hires (business development, sales, etc.) at B2B startups. I offer three session lengths. Learn more about them below and let me know in the notes what you want to accomplish in our session. Ready to increase win rates while decreasing discounting and customer acquisition costs? Book a session with me now.
30 minutes - Pick my brain or brainstorm ideas. At the end you'll get a recording of our session.
1 hour - Review your pitch; brainstorm ideas; or learn my process for defining differentiated value, creating differentiated pitches, competitive analysis, or win-loss prorams. At the end, you'll get a recording of our session and my notes on key takeaways.
2 hours - Deep dive your pitch or my process. At the end, you'll get a recording of our session and detailed notes with actionable next steps.
Repeat Clients - 30 minutes or 1 hour - Refine your pitch based on data/feedback or coach you through execution of the process. At the end, you'll get a recording of our session.
Amplified Edge LLC
May 2023 - currentView Website
Mar 2023 - Apr 2023
Jul 2021 - Nov 2022View Website
Aug 2012 - Jul 2021View Website
Hollywood Sound Systems
Jan 2007 - Aug 2012
University of Southern California
Issued Mar 2018
Product Marketing Alliance
Issued Jul 2022
Issued Feb 2023