Matt Bailey

Digital Marketing Trainer & Consultant

Canton, OH, USA

Expert Bio

Matt Bailey teaches Digital Marketing and Communications to the world's biggest brands and at the most recognized universities. He’s taught: • Google employees how to use Google Analytics • Experian consultants how to present data • Microsoft marketers digital marketing He's developed custom digital marketing workshops and training curriculum for: Microsoft, Disney, Nationwide, Orange, Hewlett Packard, Proctor & Gamble, and IBM. Matt's training curriculum is also used at Duke University, Rutgers University, Purdue University, and over 300 other institutions. According to Microsoft, "Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able." From developing real-estate websites to starting his own digital marketing agency, Matt has been at the forefront of entrepreneurship and digital marketing. As the founder of SiteLogic in 2006, he created more than $1 billion in revenue for clients. In 2015, he pivoted from his agency business to focus full-time on training and has trained over 1 million marketers. In 2020, he earned his Master of Education in Instructional Design and Technology. Matt is the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE where he has presented for the Presidential Court, Prime Minister’s Office, and the Government Media Office. He is also the digital marketing instructor for the ANA (Association of National Advertisers), an instructor for LinkedIn Learning, and standards contributor for the OMCP (Online Marketing Certified Professional), the international standards certification and licensing program for digital marketing education. He’s the author of: Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), Teach New Dogs Old Tricks!(2017), and Digital Marketing Fundamentals (2023). When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four daughters) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books.


digital marketing



data presentation

digital marketing workshops

digital analytics


Lead Instructor & Founder


Feb 2006 - current

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Digital Marketing Instructor & Instructional Designer

New Media Academy, Dubai

Mar 2020 - current

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Digital Marketing Instructor

Direct Marketing Association - Assocation of National Advertisers

Feb 2007 - current

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Digital Marketing Instructor


Jun 2015 - Dec 2022

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Digital Marketing Faculty

Market Motive

Jun 2007 - Jun 2015

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Digital Marketing - Adjunct Faculty

Rutgers University

May 2010 - Oct 2013



Malone University

Communications: Journalism

Aug 1988 - May 1992


American College of Education

Education: Instructional Design

Jul 2019 - Sep 2020

Licenses & Certifications

OMCP Online Marketing Certified Trainer


Issued Oct 2015

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OMCP Online Marketing Certified Professional


Issued Oct 2015

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Social Media Accounts

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