Lisa Cox

Expert Bio

Hi there, my name is Lisa! I'm a Director of Marketing with specific expertise in evaluating B2B marketing strategy and connecting marketing performance to revenue. So that would include topics like: • Determining ROI (return on investment). • Setting up attribution to connect campaign or channel performance to revenue. • Creating systems to track marketing data.  • Using SEO (search engine optimization) and content to drive revenue. • Gathering client feedback to inform product and website changes. • Vetting tactics and evaluating how they align with your resources. • And just setting the overall marketing strategy! I launched a business earlier in my career (what I call my real-world MBA), which shaped my marketing approach that emphasizes thinking like a business owner and understanding how everything contributes to revenue. Currently, I serve as Director of Marketing at Teak & Twine. I have transformed the marketing efforts from a one-person D2C hire to a thriving B2B marketing team with multiple employees, agencies, and freelancers. I have achieved remarkable wins like: • Developing a new content and SEO strategy, resulting in a 5x increase in leads.  • Spearheading website content and design updates that led to 2x improvement in conversion rates.  • Was recognized as runner-up in the EMYs (Experimental Marketer of the Year) for our innovative approach to testing ABM (account-based marketing). I am excited to bring my expertise and passion for B2B marketing to help businesses thrive. Let's connect and explore how I can contribute to your success!