Lauren Russo

Marketing Strategist | Conversion Rate Optimization | Startup Advisor

Philadelphia, PA, USA



marketing strategy

go to market planning

product marketing

growth strategy

influencer marketing

Expert Bio

Hi, I'm Lauren, founder of Velocity Creative & Consulting. I have over 10 years of experience working in marketing, product marketing, and sales in the tech industry. I’ve cultivated real world experience working for some of the most innovative platform based companies such as Google, Aspire, Geoship, Wilder World and Lumanu, and have collaborated with many startup leadership teams as an advisor and freelance consultant. My expertise as a marketing strategist is conversion optimization, paid media, influencer marketing, and product marketing strategy. Book a session with me to discuss: 💡 Go to Market Strategy Planning 💡 Messaging & Positioning 💡 New product launches 💡 Developing ideal customer personas 💡 User journey analysis 💡 Customer Lifecycle campaign tactics 💡 Out of the box growth hacking tactics 💡 Influencer marketing, ambassador, and affiliate campaigns 💡 ROI and conversion optimization on paid ad spend 💡 Referral & loyalty programs 💡 Conversion funnel optimization 💡 Web design conversion optimization What sets me apart is my "engineer-like" mindset and approach to marketing. I am committed to leveraging data, testing, and hypotheses to drive important marketing strategy decisions. I identify opportunities to develop conversion optimization strategies that increase profitability and uncover untapped opportunities. I balance my quantitative data analysis approach with qualitative reasoning, always developing a deep and empathetic understanding of the target audience's motivations, goals, desires, and fears. Combining my data-driven analysis with a qualitative understanding is my secret to unlocking winning strategies that lead to growth, retention, and brand loyalty. Book a session with me to pick my brain and chat about all things marketing, branding, the startup world, and growth hacking strategies. I’d love to help you pinpoint new strategies and ideas to help your start up grow and succeed!

About my sessions:

  • Who my sessions are for: Start Ups & Small Businesses

  • How they work: Come with a topic or question, my sessions are open format

  • Value You'll Get: Personalized guidance, advice, ideas specific to your goal and business




Head of Marketing

Expert Session


Bachelor of Business Administration (BBA)

Western Michigan University


Licenses & Certifications

Google Ads Certified


Meta Ads Certification


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