Justin Regis_ROAS_Shinobi

Paid Social Strategy Expert

Los Angeles, CA, USA


paid social strategy

facebook advertising

tiktok advertising

pinterest advertising

paid media

social media marketing

Expert Bio

Greetings! My name is Justin and I am a seasoned professional in the field of Paid Social strategy and execution. With a strong focus on Facebook advertising, TikTok advertising, and Pinterest advertising, I have honed my skills in paid media to deliver exceptional results for my clients. Throughout my professional journey, I have had the opportunity to work in various industries, gaining valuable experience and insights along the way. After several years in the financial field, I made the decision to transition into the world of social media. Initially, my focus was on Social Media Marketing through content strategy and social profile optimizations. However, I soon realized the immense potential of paid media in audience development and conversion delivery to achieve revenue targets. Driven by curiosity and a thirst for knowledge, I embarked on a professional pathway that led me to achieve certifications in my field. As a certified Meta Blueprint Buyer Professional, I possess a deep understanding of ad campaign structure, execution, and strategy. Additionally, I hold trade certifications in E-commerce Marketing, CRO, copywriting, and Data Analytics, further enhancing my expertise and ability to deliver exceptional results. What sets me apart is my unique blend of experience, knowledge, and passion for my craft. I am dedicated to staying at the forefront of industry trends and best practices, ensuring that my clients receive the most effective and innovative solutions. My goal is to increase ROAS (Return on Ad Spend) and optimize Facebook pixels to maximize conversions and drive business growth. A few success stories: - For an established sunglasses brand, I was the Senior Buyer on the account and was tasked with resolving the AOV discrepancy between purchases reported in the Meta platform and on-site. Through analysis, it was revealed that the attribution setting of the ad account was improperly attributing conversions to a 1-Day View attribution, inflating results and lowering the average order value. By shifting to a 7-Day Click ONLY attribution setting, this not only resolved the drop in AOV but also helped lower overall CAC for the brand. - I scaled up a woman's fashion brand to over a 5x ROAS and 10x'd their purchase acquisition right before Black Friday; this mostly had to do with using Cost Caps and broad audiences with the same creative from the client as their previous agency. When I am not on the computer, you can find me outside at the park engrossed in my passion of Tai Chi and Bo Staff Martial Arts. When it comes to working with clients, I believe in fostering a collaborative and trusting relationship. I value patience, open communication, and a willingness to embrace feedback. By working together, we can achieve remarkable results and exceed expectations. In conclusion, I am a highly qualified professional in the field of Paid Social strategy and execution. With a proven track record of success and a commitment to continuous learning, I am confident in my ability to deliver exceptional results for my clients. If you are seeking a dedicated and knowledgeable partner to help you navigate the ever-changing landscape of paid media, I would be honored to work with you.



Licenses & Certifications

Facebook Certified Buying Professional


Issued Apr 2008

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Certified Ecommerce Marketing Specialist


Issued Apr 2020

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Digital Marketing Strategist


Issued May 2020

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Certified Analytics & Data Specialist


Issued Apr 2020

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Twitter Flight School - Buying & Execution


Issued Apr 2018

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Direct-Response Copywriting Specialist


Issued Apr 2020

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Social Media Accounts

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