Verified ID

Ana Bello-Elliott

User Experience Research

Washington D.C., DC, USA

Expert Bio

**Message me for a 50% first time DISCOUNT CODE!** Hi! I am Ana. I am the founder and principal user experience researcher of the Bello Insights Lab. I have over 10 years of experience building human-centered solutions. I have led design research in a variety of industries and audiences across fintech, enterprise products, B2B professional services, AI/ML, risk, cyber, and supply chain. I have also been responsible for building research functions, driving operations, scaling UXR teams, and coaching and mentoring designers and researchers. Prior to founding the Bello Insights Lab, I worked at Bank of America, Capital One, Indeed, a supply chain startup, and have consulted for companies in the social life sciences industry. On the fun side, I am is also a travel addict and has traveled to over 40 countries. I loooove giving travel advice to travelers that want to see the world in creative ways. Ask Ana about: -Building and scaling UX research functions -Managing and leading UX research functions and teams -Conducting generative and evaluative user research -Conducting qualitative and quantitative data analysis -Facilitating Design Thinking workshops -UX research strategy -Service design -Innovation management

About my sessions:

  • I can help you navigate how to start a user research practice at your company

  • I can help you guide you on conducting a user research study

  • I can guide you in the development of your Design Thinking workshop

  • I can be your sounding board in your UX research career growth goals

  • New to working with a UX researcher? I can help you make the most of your engagement.


design research

user experience research


enterprise products


product development




Principal User Experience Research Consultant

Bello Insights Lab

Oct 2023 - current

View Website

UX Research Manager


May 2022 - Mar 2023

Lead UX Researcher


Jan 2021 - Nov 2021

Senior Manager; UX Research

Capital One

Jan 2018 - Mar 2020

Manager; UX Research

Capital One

Feb 2016 - Jan 2017

Cyber Security / Engagement and Governance

Bank of America

Apr 2010 - Feb 2016


Masters of Global Innovation Management

North Carolina State Univeristy

Global Innovation Management

Aug 2013 - Aug 2014


University of North Carolina at Charlotte

Computer Science

Licenses & Certifications

AI For Everyone


Issued May 2023

Human-Computer Interaction Professional Certificate

edX / George Tech

Issued May 2020

User Experience Research

University of Denver

Issued Aug 2019

Technology Leadership Development Program

University of Virginia Darden School of Business

Issued Apr 2018

NN/g UX Certification

Nielsen Norman Group

Issued May 2017

Design Thinking for Innovative Problem Solving

University of Virginia Darden School of Business

Issued Aug 2016

Social Media Accounts

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