Park Howell

Business, Sales & Branding Leadership Storytelling

Munds Park, AZ, USA


brand creation

brand storytelling

brand strategy

business storytelling

narrative frameworks

storytelling techniques

Expert Bio

Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. Park is the EMMY Award-Winning founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world. His book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers. His new book The Narrative Gym for Business, is a short 75-page guide on how to use the ABT (And, But, Therefore) foundational narrative framework to make all of your business communications compelling. Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, The Home Depot, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force. He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.



The Business of Story

Sep 2015 - current

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Park&Co Marketing Communications, Inc.

Mar 1995 - Jan 2016


Bachelor of Arts Communications

Washington State University

Advertising & Public Relations

Aug 1979 - May 1984

Bachelor of Arts Music

Washington State University

Music composition & theory

Aug 1979 - Jan 1983

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