Brian Tam

Strategy, branding and innovation

Lisbon, Portugal




product development


founder dynamics

business modeling

Expert Bio

I LOVE ENTREPRENEURSHIP 🔥 I love making, creating, and building. I love strategizing and talking about new ideas all day, every day. So I feel incredibly lucky and grateful to work as a startup coach and consultant! I work with thoughtful founders to untangle abstract thoughts, crazy ideas, and the chaotic emotions that are so typical as a solopreneur. Throughout 18+ years in innovation and development, I've come to love working through the complexities of product development, business modeling, product launch, crowdfunding, personal branding, thought leadership, pricing, and community building. Working through my own multiple startups, I've experienced challenges and constant change. At Let's Make Great!, I have empowered countless entrepreneurs to unlock their full potential. My insights have been shared on many platforms, including three TEDx talks, where I have shared my insights around identity, the future and compassion for creative founders. As the founder of Let's Make Great!, I have dedicated over a decade to helping individuals and businesses thrive. Serving on the Board of Directors for Hands-On Shanghai, I have also tried to contribute to our community as a whole. I am not only a creator but also an author. My book, "Awrignawl Creativity," delves into the depths of unleashing one's creative potential. Additionally, I have developed PROTO Startup Cards, a tool that fosters the entrepreneurial spirit. As a producer of "The Rebuild," I interviewed entrepreneurs during the COVID-19 pandemic to identify their challenges and insights. All together, I want to bring this unique experience and perspective to every project. What really sets me apart is my ability to connect with individuals on a deep level. I am a creative generalist who thrives at the intersection of multiple domains, expertises, and cultures. I understand the challenges of launching and growing a business, and I am here to provide the guidance and support needed to overcome them. If you are a thoughtful founder or you are looking to launch or grow your own business, then I am the candidate for you. Together, we can navigate the complexities of entrepreneurship and achieve greatness. It's so difficult to choose a good consultant. A good collaboration is more than expertise, knowledge or even skillset but also that intangible quality, of gut-feel. So I always want to have a get-to-know-you call before any work might begin.


Mandarin Chinese


Marketing Intern (Federal Marketing Team, Enterprise Division)

Hewlett Packard

Jun 2004 - May 2005

Special Projects (Intermediary Marketing & Sales Department)

Choice Hotels International

Jun 2005 - Oct 2007

Communications Trainer


Nov 2007 - Jan 2010

Marketing Architect

REV Training & Coaching

Jan 2010 - Dec 2012



Jan 2012 - Nov 2012

Entrepreneur, Creativity Catalyst

Let's Make Great!

Jan 2013 - current


Bachelors of Science

University of Maryland

International Business

Sep 2001 - May 2005

Social Media Accounts

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for 1 hour

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