How You Differentiate

By Meredith Jung on February 20, 2024

You know why you need to differentiate and you know what differentiation is. Great!

Now, how do you do it?

Four steps

  1. Get clear on your target market

  2. Figure out what problem you solve (or want to/can solve) for them

  3. Survey the competitive landscape

  4. Define how your solution is (or will be) different in a way that is better for them

Simple, right?

Yet so many startups get it wrong.

  • They don't do step 1 (our target market is everyone!)

  • They do the steps in the wrong order

  • They don't go revisit a prior step if they have issues along the way

  • And so much more

Over the next four weeks I'm going to dive into each of these steps with dedicated articles covering:

  • How to do it

  • Mistakes/pitfalls to look out for

  • When to take a step back and why

Oh, and actionable next steps if you want to try this at home.

I'll link the articles to the steps above when they're done.

Can't wait to learn all the steps or want to dive even deeper into them? Book a session!

We can cover all of the steps in 2 hours or dive into individual steps in half hour chunks.

Don't want to figure your differentiation out yourself? I can help with that too.

Book a session now to get clear on your differentiation.

About the Author

Hi! I'm Meredith, a Product Marketer and Differentiation Whisperer.

Differentiation Whisperer? Yup.

I have a knack for identifying what makes companies and products better for their target market, and communicating that in a way that convinces prospects to buy.

Intrigued? Book a session today!

Book Meredith for a one-on-one video call on Expert Session.